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Black Friday is easily the best time to buy Apple products, and as we head into Cyber Weekend, the deals are predictably great. Don’t thank the Apple Store for that: Third-party retailers are the ones offering the biggest cash discounts. (Apple’s 2025 Black Friday deal is just its usual free gift card promo.)
For the best selection of Apple deals, head to Amazon: At the time of writing, almost all of the latest AirPods, Apple Watches, iPads, and MacBooks were sitting at record-low prices there. Competitors like Best Buy, Walmart, and Target were matching some, but not all of its offers.
Black Friday 2025: Live updates on the latest deals from Amazon, Target, Walmart, and more
If you’d happily sacrifice a few current-gen features for the sake of an extra-steep discount, check out Walmart’s wares. It has some exclusive deals on the three-year-old Apple Watch SE 2 (now just $129), the AirPods Pro 2 (now $139), the M1 MacBook Air (now $549), and the A14 Bionic iPad (now $349 with 256GB of storage).
Recommended deals for you
Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds
—
$219.99
(List Price $249.00)
Apple iPad 11″ 128GB Wi-Fi Retina Tablet (Blue, 2025 Release)
—
$274.00
(List Price $349.00)
Amazon Fire HD 10 32GB Tablet (2023 Release, Black)
—
$69.99
(List Price $139.99)
Sony WH-1000XM5 Wireless Noise Canceling Headphones
—
$248.00
(List Price $399.99)
Blink Outdoor 4 1080p Security Camera (5-Pack)
—
$159.99
(List Price $399.99)
Fire TV Stick 4K Streaming Device With Remote (2023 Model)
—
$24.99
(List Price $49.99)
Bose Quiet Comfort Ultra Wireless Noise Cancelling Headphones
—
$298.00
(List Price $429.00)
Shark AV2511AE AI Robot Vacuum With XL Self-Empty Base
—
$249.99
(List Price $599.00)
Apple Watch Series 11 (GPS, 42mm, S/M Black Sport Band)
—
$339.00
(List Price $399.00)
WD 6TB My Passport USB 3.0 Portable External Hard Drive
—
$138.65
(List Price $179.99)
We’ve scoured all of the major players’ websites and rounded up the best Black Friday Apple deals below. We’ll continue to update it as we get deeper into the holiday season, so keep checking back.
Best Black Friday AirTag deal
$17.97
at Amazon
$29
Save $11.03
Why we like it
Apple’s coin-sized Bluetooth tracker is the perfect sub-$50 stocking stuffer for iPhone owners. Amazon and Walmart both have it on sale for the record-low price of $17.97, or 38% off.
More AirTags deals
$64.98
at Amazon
$99
Save $34.02
Best Black Friday AirPods deal
$69
at Amazon
$129
Save $60
Why we like it
Apple’s most affordable earbuds have a five-hour battery life, a one-size-fits-most design, and support for Siri head gestures. The non-ANC pair is only $69 at Amazon and Walmart this Black Friday, which is a $60 savings and a new all-time low.
More AirPods deals
$99.99
at Amazon
$179
Save $79.01
$219.99
at Amazon
$249
Save $29.01
$139
at Walmart
$249
Save $110
$399.99
at Walmart
$888.08
Save $488.09
$16.99
at Amazon and Walmart
$19
Save $2.01
Best Black Friday Apple Watch deal
$129
at Walmart
$249
Save $120
Why we like it
Apple’s previous-gen budget wearable has a bright OLED screen, a water-resistant design, and most of the features available on the newer Apple Watch SE 3. You miss out on sleep apnea notifications, temperature sensing, fast charging, and wrist gestures, plus the always-on display. If you don’t consider those essentials, the SE 2 is a bargain for only $129 during Walmart’s Black Friday sale. That’s almost half off.
Mashable Deals
More Apple Watch deals
$279
at Walmart
$429
Save $150
$599
at Amazon, Best Buy, and Walmart
$799
Save $200
$199
at Walmart
$249
Save $50
$249.99
at Amazon and Walmart
$299
Save $49.01
$339
at Amazon and Walmart
$399
Save $60
$439
at Amazon
$499
Save $60
Best Black Friday iPad deal
$274
at Amazon
$349
Save $75
Why we like it
The 11th-gen iPad has a 10.9-inch display, 12MP cameras, and enough power for everyday tasks. Our reviewer called it “a real steal” at its usual sticker price of $349, but you’ll pay just $274 if you buy it from Amazon or Walmart this Black Friday. That’s its lowest price ever and $5 better than Best Buy‘s deal.
More iPad deals
$429
at Amazon
$499
Save $70
$349
at Walmart
$449
Save $100
$449
at Amazon and Best Buy
$599
Save $150
$649
at Amazon and Best Buy
$799
Save $150
$899
at Amazon, Best Buy, and Walmart
$999
Save $100
$1,199
at Amazon, Best Buy, and Walmart
$1,299
Save $100
$399
at Amazon and Best Buy
$499
Save $100
$549
at Amazon and Best Buy
$649
Save $100
Best Black Friday MacBook deal
$749
at Amazon and Best Buy
$999
Save $250
Why we like it
Fast, pretty, and portable, the 13-inch M4 MacBook Air is our favorite MacBook for students. We didn’t think it would get any cheaper than $799 this season — that was its regular sale price from August to early November — but Amazon and Best Buy proved us wrong.
More MacBook deals
$949
at Amazon
$1,199
Save $250
$1,399
at Amazon and Best Buy
$1,599
Save $200
$1,749
at Amazon and Best Buy
$1,999
Save $250
$2,189
at Amazon and Best Buy
$2,499
Save $310
$2,699
at Amazon and Best Buy
$3,199
Save $500
$3,063.84
at Amazon
$3,499
Save $435.16
Mac deals
$479
at Amazon and Best Buy
$599
Save $120
$1,199.99
at Amazon
$1,399
Save $199.01
$1,149
at Amazon and Best Buy
$1,299
Save $150
$1,349
at Amazon and Best Buy
$1,499
Save $150
Even more Apple deals
Target Circle members get a free $15 Target gift card with $100 Apple gift card purchase
