Amazon, the e-commerce and cloud computing giant, is exploring the launch of a marketplace where publishers could license content to AI companies, The Information reported Monday.
Internal documents circulated ahead of an Amazon Web Services conference on Tuesday position the new marketplace alongside the company’s flagship AI offerings, including Bedrock and Quick Suite, as tools publishers can integrate into their operations.
The initiative arrives as media companies and AI firms continue to spar over compensation for digital content used to train models or generate user-facing responses. Publishers have sought payment structures tied to how frequently their material is accessed.
The move follows Microsoft’s announcement last week of its own Publisher Content Marketplace, a licensing hub that displays terms set by content owners.
Amazon has committed $200 billion in capital expenditures for 2026, with AWS and AI development representing a large share of that investment.
The market for global AI-driven content tools is projected to see strong growth in the coming years, spurred by improvements in machine learning and generative AI technology, according to Technavio.
Analysts estimate the market will grow at a 39.1% CAGR, adding more than $60 billion in value between 2024 and 2029.
